Agile Product Management Blog by Roman Pichler
ROMAN PICHLER's popular blog is for product professionals. Roman is a product management expert specialised in digital products. His posts on product management reflect more than 15 years experience in teaching product managers and product owners, advising product leaders, and helping companies build successful product management organisations. Roman's posts are also the fruit for his three books on product management: How to Lead in Product Management, Strategize and Agile Product Management with Scrum.
Roman also hosts his own product management podcast, has a YouTube channel, offers a range of free product management tools and contributes frequently to LinkedIn.
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Product Goals Defined The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. The rest of the product backlog emerges to define ‘what’ will fulfill the product goal.” The product owner is accountable for “developing and e
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